The “Living is better together” campaign is another project created at UCA. The housing situation in the UK has long been an issue, and more and more people are concerned about the future of living. This campaign is designed to encourage people to start sharing their homes and highlights the perks of living together. The campaign is centred around the idea of friendship, and of sharing moments of everyday life that while fun, is also a sustainable solution for the future of housing.
Radio Adverts
Along with the visuals, two radio adverts were created featuring animals, who usually live together, trying to get by on their own. The adverts are designed to portray the slogan “Living is better together” in a different, humorous way.