Coca-Cola | Restore The Magic

Coca-Cola has grown from a single product to a global portfolio of beverages that are universally loved, but to maintain this relevance, it’s imperative to authentically engage with Gen Z.

Restore The Magic is an environmentally focused campaign designed to engage a young audience with a passion for change. This campaign aimed at Gen Z encourages them to join Coca-Cola in the fight for the future of our planet, through recycling of their iconic cans and bottles.

The campaign will launch hundreds of Coca-Cola recycling stations across the UK, where people can hand in their cans for rewards. Through the Restore the Magic mobile app, people can see their progress based on how much they have recycled, earn points that can be redeemed for rewards or donated to charity and compete with their friends to be at the top of the leaderboards.