Craft Sportswear - HeartBeat

As one of my campaigns for my degree project, I created the HeartBeat app for Craft Sportswear. Craft wanted to activate a campaign during the prestigious UTMB Trail Running Race in Montpellier, as well as something that would gain traction outside of the event.

The campaign is centred around a new application for runners, called HeartBeat. The app is specifically designed for runners to enhance their music experience during a run. HeartBeat is designed to seamlessly blend songs during your run based on your pace, geographical location, surroundings, heart rate and of course, your taste. The music blends sounds of nature with the tunes, allowing you to feel the world around you while listening to your favourite songs.